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    Colorado design meets German engineering

    Creative Direction

    Each of the ads focused on a unique month or season within Colorado and how the natural world interacts with Audi’s designs. 

    Emerson Stone created fourteen unique advertisements for Audi that went to print in various Colorado magazines. The advertisements all featured custom illustration and photography that blended the natural landscape of Colorado with the beautiful design of Audi cars. All of the layout, copywriting and concepts were created in-house by Emerson Stone. 

    Audi Boulder print ad
    Audi Boulder print ad
    Audi Ad 11
    Audi Boulder print ad

    Emerson Stone worked with a variety of analogue and digital techniques to create the unique aesthetic for the ads. Because of Emerson Stone’s location in Boulder, many of the ads featured the Flatirons and the Colorado front-range. 

    A few of the campaigns worked to showcase the individual seasons and wildlife unique to Colorado. Emerson Stone worked closely with the client to select featured cars for each month—depending on releases and seasonality—and then created the ad concept to suit the car.