The fastest and most effective way to kick-off a project is to quickly immerse ourselves in your business, users, and product strategy. We start with an immersion workshop where we, in partnership with your organization’s team leads, quickly define business goals, user goals and define a product feature set.
Are your marketing and IT teams on the same page? We meet with key departments and business functions to understand current business needs, company structure and define opportunities for accomplishing short-term and long-term business goals.
We conduct user and customer interviews within various product verticals, industries and life stages of your product. This exercise helps identify user goals and behaviors for current customers which will help establish a user-centric strategy.
Our team starts with a content audit to assess the health of your current text, photography, and video assets. We identify areas where content can be cut, streamlined, or expanded to support organic search (SEO) and user goals.
Our strategy team plots your user goals against your current brand and product positioning. A positioning matrix will help define a current state and a future strategy to keep you competitive.
Product Vision & Roadmap
Our product strategy is grounded in coupling user and business goals. Our holistic approach establishes a vision where your company needs to be in 3 years along with a strategic roadmap showing the steps on how to get there.
Whether you’re starting from scratch or refreshing current marketing efforts, we can provide ongoing assets creation and creative direction. Our marketing strategy is laser-focused on generating high-quality traffic with quality content.