Our strategy team plots your current brand against your audience needs. Overlaid with your competitors, we can quickly define a messaging strategy that resonates with your core audience while keeping you competitive.
A brand strategy is grounded in audience research which provides you with a platform for your brand and company to grow.
Based off of an established brand strategy, we develop a messaging architecture for your new or updated brand. We provide you with a set of rules including a tone of voice, value proposition and strategic principles that allows you to seamlessly speak with your audience across multiple platforms.
A brand is bigger than its logo, it’s a full identity. When creating a new brand we explore typography, color, style, illustration, and usage across platforms. This exploration allows us to define an identity that’s consistent and scalable. From the production of a new logo, brand collateral, even down to the details like consistently formatted email signatures, we have you covered.
KO is an example of previously established brand looking for an update.
With a messaging architecture in place, we provide short-form and long-form copywriting services across your product and marketing collateral. This can include marketing-focused messaging, such as sales presentations and conversion funnels, to product-focused messaging such as product detail pages and checkout.
With an established brand strategy and identity, we can expand the brand across platforms. We have extensive experience in creating marketing collateral from everything from trade show booths to sales decks, books and magazines, to product campaigns and landing pages.